Wednesday, February 24, 2010

The beginning of a journey

On my 1st blog "Where are we at?" I said I was going to look at different types of home based business, then I attacked MLMs right off, because I felt it was my civic duty. This week I am going to divert my blog to a new project I am doing.

This week I started into Affiliate Marketing. Just recently I was given an IPod from my son, who bought himself a new one, and didn't know what to do with the old one. Yes I downloaded several artists musical offerings on the little machine, but then I got hooked on Pod Casts. This is where I found out about Affiliate Marketing.

I have been listening to Pod Casts on this subject for over a week now. Listening to leaders in the Affiliate World such as: Linda Woods in Affiliate Marketing Insider, and to a few others. Some have been relevant, while others have been outdated.

After six or seven of these Pod Casts (some over an hour long) I though I was ready to launch myself into the Affiliate Marketing world, and launch I did. I did it kind of my way. I looked at several different Affiliate Marketing sites, and felt a little overwhelmed. There were so many choices, so many offerings: Where was a guy to begin. One of the programs I listened to talked about a "Landing Page," and "Niche Marketing." The only thing was I didn't quite know what my niche was, or what a "Landing Page" was for that matter. After a day of searching, I found a site that pandered to the "Newbie Affiliate."

The sight was http://www.clickbank.com/ a wonderful site, it helped me out by sorting out niches, and giving me links. It showed me how much I was going to be paid for each person that bought off my site. I was excited. I looked at several of their different categories, and found one that fit me perfectly (at least in the situation I am in now). My niche... Employment and Jobs. I like Click Bank, because they show you where you are at, as they track your progress.

My next step was to create a "Landing Page" which to find out was where your prospective customer "Lands" and it is the Affiliates job to keep them from hitting the back button out of the website. I had just created one for my wife on http://www.intuit.com/, and it was pretty easy, so I started one for me. Plus it has a great opt out, if I don't make any money. So I opened up my little website as http://www.odysseymarketing.biz/, I set up three pages, and checked it with Google's Adwords. now we shall see how optimal my website really is. All I need is 10 people to go there and order one of the products, and I will keep the website.

My last step was to try to advertise it. I was listening to some of the Pod Casts, and there was a commonality among all of them: Social Networking. I was on MySpace for a while and a site called Yearbook, but it seemed those were only for dating, I am married, so I did not see the point in keeping with the sites. Now I am reconsidering (Not because there is a problem with my marriage, but it is a great place to get noticed). I also have signed to a twitter account, and I sent off my first tweet.

All these things are well and good, but they go nowhere if nobody reads them, so I must go and try to "advertise" my site.

Thanks for reading, and please leave a comment.

Friday, February 19, 2010

MLM's: Their Problems, the pitfalls and who gets rich

We have all seen the e-mails: "Make $2000.00 a day, working only an hour a day from home." Many, if not all of us, have clicked that button before. We are shown videos, we read testimonials, there are figures and numbers that boggle the mind. We are told there is a limited time offer, and if we act today, we can start making money the first hour we are in the program. We give out our telephone number, our e-mail, and our hopes and dreams. We want the better life, the vacations to exotic ports of call, the Escalades, the beautiful homes, the Lear Jets. We close our eyes and imagine "The Good Life."

I too have been duped by this dream more than once in my life. I started out at age 17, working with my father, selling Term Life Insurance for the company "A.L. Williams." My father and I went to the weekly sales meetings (109 miles away), we sold the insurance door to door, we worked this company full time (because they told us how much you could make part time, we figured full time we could make more), but the emphasis was not on selling Term Life Insurance, but selling the business, creating a down line. The man who sold the business to us looked successful, he drove a new Cadillac, he had a Rolex on his wrist, he built a beautiful house, he took us to expensive restaurants and said, "It is just a business expense."

My dad and I tried this for six months, and we never saw a dime. The man who was our "Sponsor" went bankrupt, because he bought all those nice things on credit, he lost his home, his car, his Rolex, his marriage and his dignity. He was over $500,000 in debt. He was also looking for that six figure income, but all he got was six figure debt.

Unfortunately I did not learn my lesson, and I went "into business" several more times in my life. I don't believe I am stupid, but I am always looking for a better way to earn a living, and still have time for my family. I have done the "regular" jobs, and they all just trade time for money, the more time you spend at the job, the more money you get. I found myself either having too much time and not enough money to do things, or enough money but not enough time. I missed out on the formative years of my older children, because I was in management, and spending 15 to 18 hours away from them a day. That is why the draw of the "Home Based Business."

Just recently I was approached by "Premier Team International" They sounded good. They have coaches, they have a weight loss program, they are just willing to help, provided you pay almost $300.00. I was excited, so I brought this to my wife. They were selling Herbalife.

Warning #1: If you have trepidation talking about a new "project" to anyone, then you need to rethink your decision about joining that company.

I looked for an opportunity to talk to my wife, I knew she would not be happy. I got her alone, where I could have complete and undivided attention, and I launched my first "Sales Pitch." I was right about her not being happy, because her mother lost a lot of money in Herbalife. We went home, and my wife typed in Herbalife into a search engine, and page after page of scams with Herbalife came up. I was mad, she ruined my illusion. This was going to take us out of the hole we had, it was going to ease my burden of being unemployed, now it was just another scam.

Looking back on the whole experience I remembered watching their videos, I noticed that they did not say who they were. Herbalife never came up. I did not know it was Herbalife, until the following day, when I asked my Coach the direct question "What are you selling?" It reminds me of when I started as an Amway distributor, a ninety minute sales promotion in a large auditorium with over a hundred people sitting there, and only in the last five minutes of the presentation did they even mention the word Amway.

Warning 2: If a company is too afraid of telling you who they are, are they really worth working for? If their reputation is so tarnished that they cannot come out and say I am with XYZ company; how easy is it going to be for you to sell their company?

Than another company tried to get me on the hook, this time I took the skeptical approach like my wife did, and I googled their name in conjunction with the word "scam." I was educated about how bad this company was, and how they were sued, how they have taken advantage of people, and how their products didn't work.

I was introduced to a Jon M. Taylor, MBA, PhD: Who apparently had problems with this MLM in the past, and I went to his site http://www.mlm-thetruth.com/. His 5 red flags of a recruiting MLM is worth reading.

The people on the testimonials; who spent their grocery money, who took their kids college money, who took the last few hundred dollars in their bank accounts, and are now making six figure incomes: If you read on the bottom of their testimonials it reads "Results not typical." Unfortunately that is probably the most truth you will get out of the presentation.

Bottom line. If you are not in the top tiers of the MLM company, you are not going to make any money. If you have to sell the company to make money and not the product, you are not going to make any money. If you have to put in more money than you make, you are not going to make any money. If there is unlimited recruiting of distributors with no territorial protection, you are not going to make any money. Remember only the top tiers of the company are those who make the money, if you are not there, you will just end up looking for that illusive end of the rainbow.

In closing, I have been down this road many times. All these roads are "Dead Ends." There is nothing there except heart ache, disappointment and strife. There are some who make it, but at what cost? How much are you willing to sacrifice to have this MLM? I am not talking about time, but I am talking about self respect. Are you willing to sell your soul to the MLM company, in order to make a few thousand dollars? Do some research, take the time to look at all aspects of the company, and only then can you make an informed decision.

Thursday, February 18, 2010

Yeah!!!! I was able to have AdSense on my blog. We shall see how this works. I will tell you, if you do AdSense, read all the small print. It took me some time to get this going, but now that it is done, I feel like I have accomplished something. Now it is time to drive people to my blog.

Wednesday, February 17, 2010

Where are we at?

Last year, the New York Times reported that our jobless rate was at an all time high of 11.1 Million, we were promised that President Obama would enact a stimulus plan, and pull us out of the recession, and pull us back into a more stable economy.

This month, we are at 14.8 Million unemployed (Department of Labor and Statistics www.bls.gov/new.release/empsit.nro.htm), and there is no relief in sight. President Obama has taken us down the "Primrose Path." I am not a supporter of President Obama, because I was not sure about the change he was touting. Now I don't have much change in my pocket. Thanks Pres.

Really I am not here to blast the President, I am here to call the 14.8 Million people to action. Change is coming, and in the next few postings, I will be trying to sift the useless information out there. What is good sense, what makes no sense, and what takes all of your cents, with nothing in return: That is the subject of this blog series.


We will discuss MLM (Multi-Level Marketing), Surveys, PPC sites, Resell rights, and Associate Advertising. I am learning right along with you. If you want to know more about me, and what I have been doing, you can look at my other blog at: pickardthomas.blogspot.com. I will accept any and all comments on this blog, and if you have any stories you want to share, please add them as a comment. Also I am not opposed to you putting a link to your blog, and please link my blog to yours.